AI
AI in Marketing Recruitment.
Demand for marketing professionals with AI skills is rising sharply across Brighton and the wider Sussex region, as businesses move from experimenting with AI tools to embedding them into day-to-day marketing operations.
Talent Hub® is seeing this shift firsthand, with clients increasingly briefing for hybrid roles that combine traditional marketing expertise with hands-on AI capability, from using AI to clean, segment, and automate customer data for targeted campaigns, through to AI-assisted content creation, marketing automation workflows, data analysis, and competitor research.
For job seekers, fluency in AI tools is fast becoming a baseline expectation rather than a differentiator, and for employers, it's opening up new role types that didn't exist even two years ago.
Adopting AI Skills
Talent Hub® works with businesses across Sussex, Surrey, Kent, and Hampshire to find marketing professionals who combine core marketing skill with genuine, practical AI capability.
In 2026, we have seen a boom in extecations and requirements for AI skills on various platforms, not just CoPilot which is the most commonly used AI by a lot of business at the moment. Skills in either Claude, Perplexity and of course ChatGPT are sought after skills for a lot of SMEs looking to adopt this technolgy.
AI tools used by businesses and marketing departments
Most marketing departments are now working with a small stack of AI tools rather than a single platform, each suited to a different part of the job. ChatGPT and Claude are the most widely used for drafting and content production, from ad copy and email sequences through to long-form blog and landing page content that needs to hold a consistent brand voice. Perplexity has become a go-to tool for research, used to scope competitor activity, check what's trending in a sector, and pull together data-backed content with real sources rather than relying on guesswork. Canva, and its AI-powered Magic Studio features, remains the standard choice for social media graphics, campaign visuals, and quick design work that doesn't need a dedicated designer. For SEO and content optimisation, tools such as Surfer SEO and Semrush are increasingly used alongside these to check how content performs against competitors and whether it's structured well enough to be picked up by AI search engines. The businesses seeing the most value tend to use two or three of these tools together as a workflow, rather than expecting one tool to cover everything, which is exactly the kind o
AI in Brighton
FAQ
What AI skills are businesses in Sussex looking for in marketing hires?
Employers are most commonly asking for candidates who can use AI for marketing automation, content creation, data analysis, and competitor research. Talent Hub® is increasingly briefed on hybrid roles that combine traditional marketing expertise with hands-on AI tool capability, rather than treating AI as a separate specialism.
Do I need a technical background to apply for AI-focused marketing roles?
No. Most AI marketing roles sit within existing marketing functions such as CRM, content, or growth, rather than requiring a data science or engineering background. Practical fluency with AI tools, not technical depth, is what employers are prioritising.
What kind of roles combine marketing and AI skills?
Roles range from Marketing Executive positions using AI to segment and automate campaign data, through to Head of Growth and Marketing Director roles overseeing AI-enabled Martech stacks. Grads with Computer Science degrees and keen to utilise these skills in Digital Marketing, data analytics and research as highly saught after.
Is demand for AI-skilled marketers growing in Brighton and Sussex?
Yes. Talent Hub® has seen a marked rise in clients briefing for AI capability within marketing hires over the past year, with businesses moving from testing AI tools to building them into core marketing workflows.
Why are businesses hiring one person with AI skills instead of multiple specialists?
AI tools now let one marketer cover tasks that previously required several specialists, such as data analysis, content drafting, and campaign automation. This is reshaping hiring briefs toward fewer, more versatile roles rather than larger teams of narrow specialists.
Does Talent Hub® recruit for AI-focused marketing roles UK wide?
Yes. While Talent Hub® has strong coverage across Sussex, Surrey, Kent, and Hampshire, AI-skilled marketing roles are also recruited UK wide and internationally for businesses with a South East presence.