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CRM Marketing Manager(Ref: TH994)

Type: Permanent

Description:

CRM Marketing Manager

Salary circa £32,000 - £33,000

Brighton

We are looking for a talented CRM Marketing Manager to drive forward campaign and customer journeys through email marketing.

Key responsibilities include:

  • Produce effective, personalised email marketing campaigns
  • Optimisation of existing CRM programs, scoping of new CRM programs and idea generation.
  • Daily, weekly and monthly reporting to ensure results are meeting company and personal KPI’s.
  • Identifying new opportunities across B2C and B2B email.
  • Management of all triggered CRM programmes throughout their lifecycle to maximise performance of company KPIs, including opted in database growth, data collection and active users.
  • Drive regular improvements by defining a testing roadmap across manual and automated campaigns.

Email Marketing Manager role you will need:

  • Proven experience of Email Marketing & CRM
  • Used to scoping and executing automated email campaigns
  • Experience in building email campaigns
  • Built, tested and executed complex user journeys
  • worked with complex user segmentation
  • Experience producing highly personalized email campaigns using dynamic content and AMPscript.

Based in Central Brighton the company offers excellent benefits and work life balance

Location: Brighton, East Sussex

Salary: £30,000 - £33,000

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