CRM Marketing Manager(Ref: TH994)
CRM Marketing Manager
Salary circa £32,000 - £33,000
We are looking for a talented CRM Marketing Manager to drive forward campaign and customer journeys through email marketing.
Key responsibilities include:
- Produce effective, personalised email marketing campaigns
- Optimisation of existing CRM programs, scoping of new CRM programs and idea generation.
- Daily, weekly and monthly reporting to ensure results are meeting company and personal KPI’s.
- Identifying new opportunities across B2C and B2B email.
- Management of all triggered CRM programmes throughout their lifecycle to maximise performance of company KPIs, including opted in database growth, data collection and active users.
- Drive regular improvements by defining a testing roadmap across manual and automated campaigns.
Email Marketing Manager role you will need:
- Proven experience of Email Marketing & CRM
- Used to scoping and executing automated email campaigns
- Experience in building email campaigns
- Built, tested and executed complex user journeys
- worked with complex user segmentation
- Experience producing highly personalized email campaigns using dynamic content and AMPscript.
Based in Central Brighton the company offers excellent benefits and work life balance
Location: Brighton, East Sussex
Salary: £30,000 - £33,000