Data Marketing Manager
Type: Permanent
Description:
Data Marketing Manager
Salary circa £40,000
Brighton
This is a commercially-driven data marketing and UX role focused on increasing user engagement with the company through the successful management and deployment of user data. Based in Brighton the company offers a forward thinking and creative working space and the opportunity to work for a successful and growing company.
Key responsibilities:
- Oversee the effective management of the group for marketing purposes and maximise its returns for the business
- Identifyopportunities within key user segments based on preference data and behavioural characteristics
- Capitalise on segment opportunities in terms of driving more effective audience segmentation, marketing, CRM and better service personalisation
- Shape a programme to optimise the collection and updating of user data points throughout their lifecycle
- Ensure the whole of the company is fully up-to-speed on all best-practice data marketing opportunities and issues
- The role will be crucial in shaping and supporting the effective delivery of activity in core marketing areas
What you will need:
A solid grounding in management level experience within:
- Data driven consumer marketing
- Highly personalised websites
- Across a range of CRM channels
- The latest generation of DMPs
You will need to be:
- Self-motivated, driven and goal orientated with a high tempo work ethic
- Professional, with an analytical mind-set
- Ability to embrace and adapt to change
- Socially confident with the ability to connect and understand different types of people, through excellent communication skills including written and oral
- Be super bright, with strong verbal, numerical and negotiation capability
- Degree or equivalent (desirable not essential)
Location: Brighton
Salary: £40,000
This position has been filled