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Digital Analyst

Type: Permanent

Description:

Digital Analyst

Haywards Heath

Salary circa £37,000

We are working with an organisation in Hayward’s Heath, who Digital Marketing team are expanding. They are now looking for a skilled Digital Analyst to delve into the results of their digital campaign and marketing activity.

The role:

  • Proactively lead on maintaining and providing accurate data and analysis on digital channels, and play the lead role in the set up and ongoing management of Google Analytics.
  • Reporting on specific campaigns to track and evaluate performance, working in close collaboration with internal stakeholders within the Digital Marketing team
  • Identify trends, analyse competitors and recommend improvements to online and social activity.
  • To review email activity, looking at CTR, open rate, conversions and other key metrics to drive improvement in our email activity.
  • To manage Tag Manager tools (currently Google) and keep tracking codes and tags up to date.
  • To advise teams on project KPI’s and how these can be tracked.
  • Manage external suppliers
  • Work with internal stakeholders on campaigns activity and how to track/report on the activity

You will have:

  • At least three years’ prove skills in a similar role
  • Be highly proficient in Google Analytics and advanced ability in using Microsoft Excel
  • Skills in producing reports, combined from a variety of data sources (reporting on campaigns/fundraising a plus)
  • Evidence of proactive data analysis that has led to improved performance
  • Proven skills of evaluating the effectiveness of user journeys
  • Success in using Facebook Insights, and creating social measurements
  • Knowledge of using Optimizely and Sprout Social a plus
  • Strong literacy and numeracy are vital

Location: Haywards Heath

Salary: £37,000

This position has been filled