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Digital Marketing Executive (Email) salary up to £32,000(Ref: TH950)

Type: Permanent

Description:

Digital Marketing Executive (Email)

Salary up to £32,000

Brighton, East Sussex

The Email Marketing Exec job works as part of the marketing team to develop and deliver a range of marketing activities. With a focus on the email channel including designing, coding, broadcast of all marketing and member email communications.

Responsibilities for this Digital Marketing Executive job include:

  • Strategic planning, design, deployment and performance reporting of all email campaigns for B2B / B2C
  • Managing trigger email campaigns throughout the customer lifecycle to maximise sales
  • Carrying out segmentation of the CMS database and implementing remarketing strategies
  • A/B Testing on various email campaigns to establish the most effective.
  • MVT Testing on email marketing campaigns including, but not limited to, subject lines, call-to-action, dynamic design, personalization and alt-text.
  • Relationship management and performance management of external email service provider
  • Designing email campaigns according to company brand guidelines.
  • Using HTML/CSS markup language to create robust emails for correct rendering across all email clients, both desktop and mobile
  • Ongoing analysis of current and past email marketing campaigns
  • Working closely with the Data/Insight Manager to develop coherent CRM/segmentation strategy for the channel

For this Digital Marketing Executive job, you will need:

  • Degree-level education or equivalent
  • Wide range of marketing knowledge and experience that covers the full marketing mix including segmentation/targeting utilising a CMS system
  • Experience in designing (HTML), managing and deploying large scale, segmented email campaigns through third-party email providers
  • Experience in planning and managing marketing campaigns both online and offline and managing a marketing budget to a strict spend mandate
  • Experience with running MVT through email channel and analysing and reporting results to inform future tests
  • Some experience in using MS Office including Powerpoint, Word, Excel, Visio.
  • Highly numerate and analytical, must have the ability to interpret data and statistics and build recommendations for future improvements.

 

Location: Brighton, East Sussex

Salary: Salary up to £32,00o plus benefits

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