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Digital Marketing Manager – Online Retail(Ref: TH1155)

Type: Permanent

Skills: Digital Marketing, paid search, paid Social, SEO, ecommerce

Description:

Digital Marketing Manager

East Sussex 

£35,000 - £45,000

This is a fantastic opportunity for a commercial Digital Marketing Manager with an online retail customer acquisition background. This is a new role within this global eCommerce business, developing the customer acquisition strategy.

Responsibilities include:

  • Developing the Customer Acquisition strategy, creating the plan and delivering on the KPIs set by the Ecommerce Director
  • SEO performance
  • Strategy and planning of Paid Search and Paid Social. Managing the agency, ensuring the ROI and key performance targets are reached
  • Managing multiple global markets and ensuring agreed CPA
  • Devise and maintain a clear reporting structure for customer acquisition
  • Manage and improve customer metrics through optimising marketing channels, including Google, YouTube, Instagram
  • Analysing, reporting and recommending improvements on all digital marketing campaign activity

What you will need:

  • Previously worked in for an ecommerce business, B2C, ideally with a global reach and customer base.
  • Excellent skills and understanding of Paid search, Paid Social, SEO driving new customer acquisition
  • Successfully managed large budgets and reduced CPA
  • In-house background with excellent agency management experience
  • Be analytical, data driven, commercial astute and passionate about all things digital.

The company offer good benefits, 'out doors' vibe and a creative work environment.

Location: East Sussex

Salary: £40,000 - £45,000

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