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Direct Marketing Manager (Charity sector)

Type: Permanent


Direct Marketing Manager (Acquisition B2C) Salary on application - Not for profit sector Horsham, West Sussex

An exciting opportunity has arisen for an experience Marketing Manager with experience across direct marketing and customer acquisition. Managing a team of marketers and agencies,  you will responsible for multi channel campaign management, strategy and development to drive customer acquisition.

Key responsibilities:

  • Develop the annual strategy plan in conjunction with the Marketing areas to deliver against strategic objectives
  • Manage the income and costs associated with campaign activity and report monthly to the Head of Marketing on monthly performance and re-forecast when necessary.
  • Develop and manage the implementation of strategies to acquire and attract new customers and design associated programmes/new initiatives to drive both short and long term income that significantly affect large scale income generation to the company.
  • Responsible for developing and growing strategies for £3M Gaming programme, by diversifying channel mix and cross sell opportunities.
  • Responsible for agreeing multi million pound media strategy and approach with media buying companies and agencies across all media activities
  • Undertake monthly reviews with our multiple agency partners that look at strategic vs. tactical activity, forward planning and testing plans.
  • Manage relationships with multiple external agencies and suppliers to ensure campaigns are delivered and key performance indicators are met

What you will need:

  • Extensive practical experience of direct marketing, preferably at a management level.
  • Extensive project management experience.
  • In depth knowledge of print production and digital production processes.
  • Previous experience in managing multi-media channel campaigns, preferably with experience in managing direct mail, telemarketing, direct response television, door to door/face to face and digital campaigns.
  • Minimum 5 years solid leadership experience.
  • Proven experience of appointing and managing third party suppliers within supervisory role.
  • Proven experience of developing and managing income and expenditure budgets.

Based in Horsham the company offer work from homes days including flexible working around a 35 hour week. Due to location you need a car to reach their offices.

Location: Horsham, West Sussex

Salary: salary on application - very competitive

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