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Head of Marketing (Travel) salary up to £55,000(Ref: TH960)

Type: Permanent

Description:

Head of Marketing (Travel)

Salary up to £55,000

Brighton, East Sussex

This is an exciting opportunity, to develop this Head of Marketing job within the travel sector. Managing a team of 2 Digital Marketers, the Head of Marketing role with create and drive strategy to increase online sales and brand awareness.

Responsibilities for this Head of Marketing job include:

  • Responsible for setting a 12 month marketing strategy inline with the 5 year company plan
  • Create and execute marketing plans of key sales periods
  • Overseeing the development and execution of all digital campaigns to increase web traffic; including SEO, Paid (AdWords & re-targeting), Display and all Social platforms including Facebook, Twitter, Instagram & LinkedIn
  • Track, measure, report and analyse all digital marketing activities in collaboration with the internal team and 3rdparty digital marketing team(s)/agencies
  • Creation and management of the online retail merchandise store through cost-effective product sourcing; efficient online product promotion and advertising across channels.
  • Development and management of a CRM system
  • Management of UX testing & analytics to increase conversion ratios and assist in any project enhancements;
  • Assist in managing developments across website, customer experience, sitemaps, customer journeys, sources, signups, transactions and digital marketing campaigns
  • Develop online customer analyses/insights, such as Customer Segmentation, Retention Analysis and Lifetime Value Analysis with the aim to campaign existing clients as well as new target segments
  • Planning and implementing a department budget
  • Overseeing the training and professional development of the Marketing team 

    For this Head of Marketing job, you will need:

  • Proven experience in a Senior Marketing or Head of Marketing job
  • Strong Digital background with an eCommerce or online retail background
  • Proven experience of managing CRM
  • UX and testing websites
  • Strong commercial budget management and experience of managing a marketing team
  • Experience of offline marketing to complement digital marketing
  • Background in travel, leisure, online retail

 

 

Location: Brighton, East Sussex

Salary: salary up to £55,000

This position has been filled