Head of Marketing (Travel) salary up to £55,000(Ref: TH960)
Type: Permanent
Description:
Head of Marketing (Travel)
Salary up to £55,000
Brighton, East Sussex
This is an exciting opportunity, to develop this Head of Marketing job within the travel sector. Managing a team of 2 Digital Marketers, the Head of Marketing role with create and drive strategy to increase online sales and brand awareness.
Responsibilities for this Head of Marketing job include:
- Responsible for setting a 12 month marketing strategy inline with the 5 year company plan
- Create and execute marketing plans of key sales periods
- Overseeing the development and execution of all digital campaigns to increase web traffic; including SEO, Paid (AdWords & re-targeting), Display and all Social platforms including Facebook, Twitter, Instagram & LinkedIn
- Track, measure, report and analyse all digital marketing activities in collaboration with the internal team and 3rdparty digital marketing team(s)/agencies
- Creation and management of the online retail merchandise store through cost-effective product sourcing; efficient online product promotion and advertising across channels.
- Development and management of a CRM system
- Management of UX testing & analytics to increase conversion ratios and assist in any project enhancements;
- Assist in managing developments across website, customer experience, sitemaps, customer journeys, sources, signups, transactions and digital marketing campaigns
- Develop online customer analyses/insights, such as Customer Segmentation, Retention Analysis and Lifetime Value Analysis with the aim to campaign existing clients as well as new target segments
- Planning and implementing a department budget
- Overseeing the training and professional development of the Marketing team
For this Head of Marketing job, you will need:
- Proven experience in a Senior Marketing or Head of Marketing job
- Strong Digital background with an eCommerce or online retail background
- Proven experience of managing CRM
- UX and testing websites
- Strong commercial budget management and experience of managing a marketing team
- Experience of offline marketing to complement digital marketing
- Background in travel, leisure, online retail
Location: Brighton, East Sussex
Salary: salary up to £55,000
This position has been filled