Marketing /Business Analyst, circa £40,000(Ref: TH686)
Skills: Business analysis, marketing and web analytics
East Grinstead, West Sussex
Salary circa £35,000. Room to negotiate for the right person
Our client is a long established, successful company in the leisure & travel sector. They are now looking for a skilled Marketing Analyst to join their large Marketing Team.
This is a multi-layered role, which includes analysis of digital marketing activity, user journey’s, customer buying behaviour, product pricing and performance – for both online and offline activities. This role includes developing the product and pricing strategy, identifying trends and opportunities, to improve performance and customer satisfaction, for its UK based destinations.
The role includes:
- Provide high quality analysis, data, insights and recommendations to support all business cases.
- Deliver high quality reports and analysis, to deadline, in line with the evolving needs of the business. Identifying and agreeing main drivers of performance
- Develop the UK segmentation model by assessing various factors (internal and external) to identify similarities and differences and help identify the most appropriate strategy for each segment.
- Identification current and historic customer trends and behaviours, specifically in response to historic price movements and pricing promotions.
- Support the Ecommerce team as required: mapping out customer journeys; interpreting digital analytics; competitor analysis; identification of opportunities etc.
- Map out processes and identify areas for improvement and simplification, utilising and recommending relevant technology solutions.
You will have:
- Worked in a similar role, preferably within the leisure or travel industry
- Previously worked within ecommerce and digital marketing
- Excellent skills in Excel and Google Analytics
- Strong intellectual integrity, critical thinking and problem solving
- Knowledge of marketing, finance, accounting, valuation and metrics development; statistical analysis skills are a plus.
- Solid knowledge of financial performance drivers.
Location: East Grinstead, West Sussex
Industry: Digital Marketing
Salary: Circa £35,000
This position has been filled