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Marketing Manager B2B £35,000 – £45,000(Ref: TH943)

Type: Permanent

Description:

Marketing Manager B2B

Salary £35,000 - £45,000 plus bonus , Crawley /Gatwick, West Sussex

This Marketing Manager job is a fantastic opportunity for a B2B marketer with experience in IT or Tech products

For the Marketing Manager job responsibilities include:

  • Establish annual marketing goals based on past performance and market forecasts aligned with the overall Strategy of the company.
  • Development of the annual marketing plan and budget in partnership with key suppliers and channel partners delivering a detailed marketing plan for all key sales channels, product sets and markets across all media channels.
  • Deploying and driving through the business successful marketing campaigns owning their implementation from ideation to execution. Setting key metrics to measure performance throughout the campaign life cycle highlighting success / failure of campaigns and reporting ROI where applicable.
  • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies and initiatives for new products or services
  • Ownership of the email marketing system delivering weekly campaigns to support growth of the Regional sales activity and measuring success.
  • Development of the website and blog to ensure we attract and convert our target customer groups.
  • Development of e-commerce capability and revenue growth
  • Devising promotional and advertising activities such as brochures, email and direct mail campaigns.
  • Organizing all aspects of company corporate events (e.g. golf days, supplier event days, sporting event attendance, event sponsorship etc)

For this Marketing Manager job, you will need:

  • Degree educated. CIM Diploma in Professional Marketing desirable.
  • 5 years marketing experience. Both digital marketing and marcoms.
  • Previous experience in B2B is a must and experience working for an IT Company or within the data centre and LAN arena an advantage.
  • Experience of channel marketing a must.
  • Previous experience in working with a smaller, growing, dynamic, fast-paced organization
  • Writing of marketing plan and putting together of marketing budgets.
  • Management of external agencies.
  • Experience in Vendor relationship management desirable.

Location: Crawley, West Sussex

Salary: Salary £35,000 - £45,000 plus bonus

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