Marketing Manager, Customer Acquisitions, £38k(Ref: TH649)
Type: Permanent
Skills: Marketing, Acquisitions, B2C,
Description:
Marketing Manager - Customer Acquisitions
Crawley/ East Grinstead
£38,000
We are working in partnership with an established organisation in Sussex, leaders in their field within the leisure sector across the UK and Europe. They are now looking for a Marketing Manager to look after and be responsible for customer acquisitions and loyalty programme.
The responsibilities of this position include:
- Develop and deliver the acquisitions strategy, in line with the organisations marketing strategy and targets. This includes:
- Manage the delivery of advertising and PPC programme and work with the Digital Team to ensure there is synergy with the SEO programme
- Utilise all relevant communication channels in an effective manner
- Plans to be delivered within budget
- Deliver Referrals schemes
- Track, monitor and assess performance of all marketing activities to generate new customers and loyalty programme
- Take ownership of year 1 plan and customer journey and ensure touch points are relevant and consistent
- Develop and implement the contact strategy
- Develop and nurture 3rd party relationships and partnerships and leverage to acquire new customers
- Motivate, develop and nurture a Marketing Executive to ensure they are confident and able to perform their role
You will have:
- Proven success in a similar position, in a B2C environment
- An education to degree level or similar, ideally a CIM
- Previously managed, mentored and trained junior team members
- An analytical mind, able to see issues and potential opportunities
- Fully understand Marketing strategy and tactical marketing campaigns, to engage new customers.
- Proven success in a commercial marketing role, with a strong emphasis on commercial success and target driven objectives
- The ability to communicate to a high level and manage various internal and external stakeholders
- Excellent reporting and presentations skills.
This is a fantastic opportunity to join a large, fast paced, passionate team of marketers in the leisure sector
Location: East Grinstead
Salary: £38,000
This position has been filled