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Marketing Manager, Customer Acquisitions, £38k(Ref: TH649)

Type: Permanent

Skills: Marketing, Acquisitions, B2C,


Marketing Manager - Customer Acquisitions

Crawley/ East Grinstead


We are working in partnership with an established organisation in Sussex, leaders in their field within the leisure sector across the UK and Europe. They are now looking for a Marketing Manager to look after and be responsible for customer acquisitions and loyalty programme.

The responsibilities of this position include:

  • Develop and deliver the acquisitions strategy, in line with the organisations marketing strategy and targets. This includes:
  • Manage the delivery of advertising and PPC programme and work with the Digital Team to ensure there is synergy with the SEO programme
  • Utilise all relevant communication channels in an effective manner
  • Plans to be delivered within budget
  • Deliver Referrals schemes
  • Track, monitor and assess performance of all marketing activities to generate new customers and loyalty programme
  • Take ownership of year 1 plan and customer journey and ensure touch points are relevant and consistent
  • Develop and implement the contact strategy
  • Develop and nurture 3rd party relationships and partnerships and leverage to acquire new customers
  • Motivate, develop and nurture a Marketing Executive to ensure they are confident and able to perform their role

You will have:

  • Proven success in a similar position, in a B2C environment
  • An education to degree level or similar, ideally a CIM
  • Previously managed, mentored and trained junior team members
  • An analytical mind, able to see issues and potential opportunities
  • Fully understand Marketing strategy and tactical marketing campaigns, to engage new customers.
  • Proven success in a commercial marketing role, with a strong emphasis on commercial success and target driven objectives
  • The ability to communicate to a high level and manage various internal and external stakeholders
  • Excellent reporting and presentations skills.

This is a fantastic opportunity to join a large, fast paced, passionate team of marketers in the leisure sector

Location: East Grinstead

Salary: £38,000

This position has been filled