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Marketing Manager, Customer Acquisitions, £38k(Ref: TH649)

Type: Permanent

Skills: Marketing, Acquisitions, B2C,

Description:

Marketing Manager - Customer Acquisitions

Crawley/ East Grinstead

£38,000

We are working in partnership with an established organisation in Sussex, leaders in their field within the leisure sector across the UK and Europe. They are now looking for a Marketing Manager to look after and be responsible for customer acquisitions and loyalty programme.

The responsibilities of this position include:

  • Develop and deliver the acquisitions strategy, in line with the organisations marketing strategy and targets. This includes:
  • Manage the delivery of advertising and PPC programme and work with the Digital Team to ensure there is synergy with the SEO programme
  • Utilise all relevant communication channels in an effective manner
  • Plans to be delivered within budget
  • Deliver Referrals schemes
  • Track, monitor and assess performance of all marketing activities to generate new customers and loyalty programme
  • Take ownership of year 1 plan and customer journey and ensure touch points are relevant and consistent
  • Develop and implement the contact strategy
  • Develop and nurture 3rd party relationships and partnerships and leverage to acquire new customers
  • Motivate, develop and nurture a Marketing Executive to ensure they are confident and able to perform their role

You will have:

  • Proven success in a similar position, in a B2C environment
  • An education to degree level or similar, ideally a CIM
  • Previously managed, mentored and trained junior team members
  • An analytical mind, able to see issues and potential opportunities
  • Fully understand Marketing strategy and tactical marketing campaigns, to engage new customers.
  • Proven success in a commercial marketing role, with a strong emphasis on commercial success and target driven objectives
  • The ability to communicate to a high level and manage various internal and external stakeholders
  • Excellent reporting and presentations skills.

This is a fantastic opportunity to join a large, fast paced, passionate team of marketers in the leisure sector

Location: East Grinstead

Salary: £38,000

This position has been filled