Marketing Manager B2C £55,000(Ref: TH568)
Marketing Manager, Acquisitions and Retention
East Grinstead, West Sussex
Salary up to £55,000
Our clients marketing team is growing and they are now looking for a professional marketer with skills in acquisition and retention marketing strategies, campaigns and disciplines.
The job includes:
- Working with internal senior stakeholders to deliver customer acquisitions and product marketing strategy for the product and services ranges.
- Reaching targets by utilising digital media, CRM, DM, POS, campaign, social media, PR & Events, offline Media and affinity partnerships.
- Develop and drive the acquisitions marketing plan and longer term plans in-line with the strategy, to include:
- Develop and drive an integrated product marketing plan and longer term plans in line with the strategy:
- Take ownership of the customer segmentation model and engagement score.
- Manage the delivery of the TTL product promotion campaigns and activities.
- Utilise all relevant communications channels effectively to deliver product plans within budget and to an excellent creative quality reflecting the company’s values
- Develop and drive the retention and acquisition marketing plans and in-line with the business targets and objectives
- Track, monitor and assess performance of all marketing activities to generate new customer base, sell products/services and maximise cross-sell and up-sell product opportunities.
You will have:
- A degree and/or MBA and a recognised marketing qualification
- Proven success in an agency or client side within a B2C role in a customer service industry environment
- Advanced skills in CRM management, including segmentation modelling and engagement score
- Skills in delivering innovative acquisition and retention marketing campaigns across a range of media channels including PPC, SEO, digital display, social media, exhibitions/events, TV, press & radio
- Proven commercial acumen, ‘numerically literate’.
- Proven strong analytical skills, based on sound understanding of customer and industry insight
Location: East Grinstead, West Sussex
Industry: Digital Marketing
Salary: Up to £55,000
This position has been filled