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Paid Media Manager(Ref: TH1032)

Type: Permanent

Skills: Paid Search, PPC, SEO, Social advertising

Description:

Paid Media Manager – Search and Social (in-house)

  • Brighton
  • £40,000 - £50,000
  • Benefits : good holidays, flexible working, health care packages, travel incentives, in work hours team socials and many more… 

We are looking for a skilled and passionate Paid Media Specialist to join a vibrant marketing team in this rapidly growing business in Brighton. Operating globally, they are market leaders in their field. Having recently brought paid media (search and Social) in-house, they require someone who can hands-on deliver the campaigns for search and social channels, whilst working with the wider marketing and content teams. Being an expert in Google Adwords and Facebook advertising are a must for this position.

Responsibilities for this job include:

  • Plan and execute all paid media activity across multiple markets, taking responsibility for all management tasks, including ad copy testing, bid optimisation, reporting and analysis of performance metrics.
  • Work with members of the growth, data and marketing teams to use paid media to drive platform liquidity in specific locations/markets.
  • Measure and report on the performance of paid media channels, and assess against channel targets and business objectives (revenue, ROI and other KPIs).
  • Identify trends and insights, and optimise overall spend and performance based on those insights.
  • To provide solid and thought out recommendations that are backed up with data to our product teams to deliver optimisation breakthroughs in our funnels for new customer acquisition.
  • Collaborate with the internal teams to deliver integrated campaigns that could cross over with Social/PR/Partnerships.

For this job you must have:

  • At least 4 years’ experience at a hands-on level running PPC and Facebook accounts, either in an agency environment or client-side.
  • Demonstrable experience of managing complex, multi-region accounts. Knowledge and experience of dual-sided marketplace businesses is preferable.
  • To be able to provide clear insight and recommendations across the company with a simple message that is understood across the board from junior to Exec level.
  • Strong analytical skills, embracing the concept of data-driven thinking in all aspects of your work.
  • Thorough knowledge of ad serving and PPC management tools (e.g., Doubleclick, Marin, DART, Atlas).
  • In-depth knowledge of Facebook attribution models.
  • Excellent experience of building Facebook retargeting audiences, lookalike audiences and building paid social journeys through retargeting.

For more details on this role, the business and benefits, please apply now.

Location: Brighton, East Sussex

Salary: £45,000

This position has been filled