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Senior Brand Manager / Head of Brand circa 55k – 70K(Ref: TH834)

Type: Permanent

Description:

Senior Brand Manager / Head of Brand

Salary circa £55,000 - £70,000 depending on experience level

South Coast

Talent Hub are working partnership with a successful and growing business based on the Sussex South Coast. We are looking for a Brand Manager who is looking for that next step and is passionate about developing a brand journey as well as increasing awareness and taking their brand to the next level.

Key responsibilities:

  • Consumer Insight – Ensure the Product & Commercial strategies are driven by a clear and refined consumer strategy.
  • Brand Strategy – Drive the development of the brand values and messaging priorities to ensure a clear and consistent look & feel across all communications
  • Packaging – Develop the packaging to manage effectively & distinctively different ranges and products targeted at different purchase/consumption occasions. As primary communication tool ensure no opportunity is missed to attract new consumers and engage with existing consumers through packaging.
  • ATL – Devise, appropriate, strategic & cost-effective ATL strategy to drive brand awareness
  • Consumer Engagement – Ensure they effectively use any touch points with the consumer (including digital & social media) to inspire brand-love & energise brand-advocacy.
  • Events & Sampling – Devise targeted, scalable, cost-effective strategies for events, sampling and couponing to enlist new consumers in the brand.
  • Trade Marketing – Begin to develop a trade marketing strategy and function within the business.

What you will need:

  • Proven experience creating strategy & implementation in FMCG marketing, retail or consumer focused space.
  • Have experience of working with lower budget marketing in entrepreneurial teams.
  • Have a great feel for design & copy – know what great design looks like (and doesn’t look like)
  • Be able to build and inspire a team
  • Hands on when needed yet strategic approach to driving a brand.

 

 

 

Location: South Coast

Salary: salary up to around £70,000 depending on experience level

This position has been filled