Senior Digital Marketing Executive, £36,000(Ref: TH870)
Type: Permanent
Description:
Senior Digital Marketing Executive
Salary up to £36,000
Horsham, West Sussex
We are working in partnership with an award-winning company who specialise in E-Learning platforms. Based just outside of Horsham this exciting new digital role will focus on acquisition and retention campaigns across the B2B & B2C space. Lead generation, CRM and analyses of campaigns.
The responsibilities of this job include:
- Maintaining a record of all CRO activity and results
- Making recommendations based on analysis of results
- Writing compelling marketing copy for web pages, emails and PPC channels
- Increase the visibility of the site through SEP best practise and implementation
- SEO Keyword research
- Copywriting for SEO, email campaigns and web pages and writing briefs for external agencies
- Create and deliver digital marketing campaigns
- Delivery successful lead generation campaigns for the B2B part of the plan
- Commissioning and delivering marketing materials, including Press Releases, blogs, banners and other offline formats
- Improving conversion by identifying opportunities to improve user experience across the website and other online channels
- Delivering improvements to conversion by using appropriate testing and analytical tools
- Manage and arrange trade events, exhibitions and award entries
Skills required:
- Be educated to Degree level or equivalent in a relevant qualification
- Have proven skills in a similar job to the responsibilities listed above, for both B2B and B2C sectors
- Successfully managed and delivered integrated marketing campaigns
- Be a skilled and competent copywriter for both online and offline channels
- Be a strong communicator, to both internal stakeholders and external agencies
- Have an analytical mind and measure the success of the campaigns
- Be passionate about all things digital and follow the latest trends
- Have an interest in e-learning
- Be able to juggle multi projects at one time and delivery them all to budget, on time and on brief
- Be the owner of a car and full driving license
This is a fantastic opportunity to join a passionate team, in a creative space and work on a world class product.
Apply now for the full job description on this job, and also details on the company
Location: Horsham, West Sussex
Salary: £36,000
This position has been filled