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Senior Marketing Executive – Engagement circa £32,000(Ref: TH752)

Type: Permanent

Skills: integrated campaigns, engagement, retention, line management, analysis, customers, B2C

Description:

Senior Marketing Executive - Engagement

Circa £32,000 plus benefits

Brighton

This is a fantastic opportunity for a digitally savvy, product marketer with experience in the leisure, travel or membership space. The role will manage a team of 2  marketers, to drive this customer engagement and retention focused role.

Key responsibilities:

  • Delivery of member retention and engagement strategy.
  • Be an active participant in the campaign planning process – reporting on campaign results, helping to develop an activity planner with a focus on fresh and relevant content and promoting our range of propositions. Generate new ideas to trial.
  • Work closely with their insight and data team to understand current members and segmentation profiles and use this to tailor campaigns and maximise engagement.
  • Alongside the Marketing Manager, produce and manage the overall propositions marketing strategy in line with company and brand objectives.
  • Overall responsibility for ensuring partners are promoted to the membership with targeted communications to members with relevant offers.
  • Work with the Partner Account Manager to identify and source new offers to tie in with planned content.
  • Be responsible for an annual budget – tracking costs in a timely manner, planning activities throughout the year ensuring costs will achieve an expected ROI.

What you will need:

  • Graduate qualification, and/or marketing qualification (Certificate or Diploma in marketing)
  • Wide range of marketing knowledge and with a strong email campaign background along with product marketing experience
  • Experience of using customer insight to drive successful tailored campaigns.
  • Keen eye for design and creative approaches within marketing collateral used across multiple channels
  • Campaign management of marketing campaigns, including planning, execution and post campaign analysis

 

Location: Brighton, East Sussex

Salary: circa £32,000 plus benefits

This position has been filled