< Back to Results

Web Analyst £25,000(Ref: TH616)

Type: Permanent

Description:

Web Analyst

Crawley / Gatwick

Salary £25,000

We are working in partnership with a globally recognised brand who are looking for a skilled Digital and Web Analyst to join their team. They are looking for someone who can deliver web analytics service s to gain an understanding customer behaviour on their websites, to highlight issues and opportunities to the commercial business and from the consumer perspective.

The role includes:

  • Managing the development and maintenance of digital analytics platforms, enabling  the company to gain a thorough understanding of customer behaviour on their website
  • Managing the web analytics architecture, ensuring tracking and database structure is robust and up to date
  • Understanding the type and value of customers on the website through segmentation analysis.
  • Delivering analytics to demonstrate the strengths and weaknesses of the  end  to  end customer journey
  • Responsible for presenting findings and recommendations to the  Customer Insight & Analysis Manager and the wider commercial business where appropriate
  • Creating and managing the framework to measure their marketing activity, presenting findings to the marketing team highlighting ways of attracting more customers to the website
  • Create and manage a framework to measure conversion rate performance to ensure both customer and business needs are met

You will have:

  • Proven skills working with web analytics tools (eg Adobe, Google Analytics, WebTrends)
  • Proven success  working with multiple data sources (quantitative and qualitative and bringing together different sources and types of data to build insightful understanding
  • Good understanding of relational databases
  • Understanding of JavaScript, HTML
  • Advanced excel skills
  • Passion for analysis and insight, with an inquisitive approach
  • Proven understanding of how to present and articulate data to tell a clear, concise, engaging story upon which action can be taken.

Location: Crawley/Gatwick

Salary: £25,000

This position has been filled