Why video-based e-learning is growing in popularity

Why video-based e-learning is growing in popularity Developments in technology have created immersive, immediate and impactful e-learning advances which are fuelling adoption and investment. Orbis Research reports the global e-learning market to reach an expected $275.10 billion by 2022. There are many learning providers online using video as the medium to educate. Examples of the most dominant of these platforms are Udacity, Udemy and Coursera all providing MOOCs (massive open online courses) available to all. The University of London (Goldsmiths) is now offering the first online BSc degree via Coursera. It is aimed at part-time students and will be accessible to many more people with the total…

Why SEO is so important in the Travel Industry in 2018

Why SEO is so important in the Travel Industry in 2018 Talent Hub shares your passion for inspiring your customers and giving them what they want and need. Google has identified the travel seeker’s process into 5 ‘moments’: dream, plan, book, experience and share. A presence throughout these ‘moments’ is how to entice your customer to your landing page and keep drawing them back. Search engine optimisation (SEO) is fundamental in making that happen. There are no overnight wins with SEO. It might take months for your strategy to take positive effect.  Monitoring platforms can provide the measurement needed to understand activity trends across all channels. Travel…

The UGC conundrum for travel companies

The UGC conundrum for travel companies  Many of our clients at Talent Hub are in the travel sector. We often work together in the recruitment of digital marketers, so they can engage with customers in their social media communities. User-generated content (UGC) in the travel and hospitality industry is incredibly powerful. Photographs and personal recommendations and reviews from people’s experiences are trusted and inspiring, as well as potentially damning. Such momentum and influence drives commitment to brand loyalty and purchase decisions, especially in this sector where people’s holidays and experiences are so emotive and precious. The travel and hospitality industry is keen to nurture social media’s influence on…