Why SEO is so important in the Travel Industry in 2018

Why SEO is so important in the Travel Industry in 2018 Talent Hub shares your passion for inspiring your customers and giving them what they want and need. Google has identified the travel seeker’s process into 5 ‘moments’: dream, plan, book, experience and share. A presence throughout these ‘moments’ is how to entice your customer to your landing page and keep drawing them back. Search engine optimisation (SEO) is fundamental in making that happen. There are no overnight wins with SEO. It might take months for your strategy to take positive effect.  Monitoring platforms can provide the measurement needed to understand activity trends across all channels. Travel…

The UGC conundrum for travel companies

The UGC conundrum for travel companies  Many of our clients at Talent Hub are in the travel sector. We often work together in the recruitment of digital marketers, so they can engage with customers in their social media communities. User-generated content (UGC) in the travel and hospitality industry is incredibly powerful. Photographs and personal recommendations and reviews from people’s experiences are trusted and inspiring, as well as potentially damning. Such momentum and influence drives commitment to brand loyalty and purchase decisions, especially in this sector where people’s holidays and experiences are so emotive and precious. The travel and hospitality industry is keen to nurture social media’s influence on…

Coming of age

Coming of Age You may have seen a few posts on our social media channels about Talent Hub reaching its 5th birthday. Since we launched the business, it has been a whirlwind of hard work, tough lessons, mistakes, successes and a constant learning curve. Reaching this milestone has made us reflect, not just on the business, but also how much the industry has changed during this time. We started when the UK was still in the recession, people were anxious about leaving their jobs to move onto pastures new, nervous about being “last in, first out”. Also, companies recruiting were also cautious, making sure every box was…