The UGC conundrum for travel companies

The UGC conundrum for travel companies  Many of our clients at Talent Hub are in the travel sector. We often work together in the recruitment of digital marketers, so they can engage with customers in their social media communities. User-generated content (UGC) in the travel and hospitality industry is incredibly powerful. Photographs and personal recommendations and reviews from people’s experiences are trusted and inspiring, as well as potentially damning. Such momentum and influence drives commitment to brand loyalty and purchase decisions, especially in this sector where people’s holidays and experiences are so emotive and precious. The travel and hospitality industry is keen to nurture social media’s influence on…

Coming of age

Coming of Age You may have seen a few posts on our social media channels about Talent Hub reaching its 5th birthday. Since we launched the business, it has been a whirlwind of hard work, tough lessons, mistakes, successes and a constant learning curve. Reaching this milestone has made us reflect, not just on the business, but also how much the industry has changed during this time. We started when the UK was still in the recession, people were anxious about leaving their jobs to move onto pastures new, nervous about being “last in, first out”. Also, companies recruiting were also cautious, making sure every box was…

The 10 most in-demand digital marketing skills

Digital marketing is moving at the speed of technology. That is to say it is constantly adapting to new ways of accessing and consuming information, and of course, products. The digital marketing skill set required to rise to the challenge of delivering omnichannel marketing campaigns that drive growth — to ever-increasingly plugged in and switched on customers and clients — is broad. In demand are marketers with skills and experience of the full marketing mix, and a solid understanding of how marketing channels interact to impact the bottom line. For example, it used to be that SEO was a separate skill. Often outsourced or bought in, if…