video elearningWhy video-based e-learning is growing in popularity

Developments in technology have created immersive, immediate and impactful e-learning advances which are fuelling adoption and investment. Orbis Research reports the global e-learning market to reach an expected $275.10 billion by 2022.

There are many learning providers online using video as the medium to educate. Examples of the most dominant of these platforms are Udacity, Udemy and Coursera all providing MOOCs (massive open online courses) available to all.

The University of London (Goldsmiths) is now offering the first online BSc degree via Coursera. It is aimed at part-time students and will be accessible to many more people with the total cost over three years amounting to £16,950.

The 2017 LinkedIn Workplace Learning Report claims the average shelf life of skills is less than 5 years. This means that a culture of continuous learning needs to be embraced by all of us. A study carried out by the online learning provider Udemy states that 78 percent of learning and development (L&D) managers report that keeping their employees’ skills up to speed is their biggest challenge. Learning needs a permanent place in our daily schedule.

Developments in technology now allow e-learning to offer even more success than the traditional classroom experience. Video has become a focal part of how we educate ourselves. It maximises both verbal and nonverbal processing which studies have shown to be required for learning. Video engages with its audience more powerfully than reading text alone and can be broken into bite size micro-learning nuggets for on-demand learning at the moment of requirement on numerous devices. The 2017 LinkedIn Workplace Learning Report states that “7 out of 10 organisations are starting to incorporate video-based online training into their learning cultures.”

Interactive video content is highly motivating and engaging. Declining manufacturing costs of augmented reality (AR) and virtual reality (VR) enables devices and apps to create an immersive experience with 360 degree videos. The use of annotations, quizzes, activities, gamification, forums, branching content options and progressive assessment provide a personalised experience and measurement to the learning journey.

Technology is providing tools to create a learning environment enhanced for the individual’s needs that can be interwoven with work schedules. The only additional factor required is the content to be delivered. Further advances in artificial intelligence (AI) technology will automatically adjust content to tailor resources in response to the learner’s progress.

Talent Hub is excited to learn and work with you. We would love to hear your thoughts on e-learning and look forward to maximising the success of your team with our recruitment expertise.

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