Salary £40,000 - £45,000
Reporting into the Head of CRM, this role is a key position supporting the planning, data and delivery of CRM across a range of well-known brands. They are looking for an experienced, proactive individual to join their virtual marketing team.
Key responsibilities include:
Supporting the Head of CRM with comms strategy across all clients
Delivery of high-quality campaigns, specifically email, SMS and push on time and on budget
Proactively manage the brief to creative delivery process with the creative studio and with clients
Support the Head of CRM with driving customer relevancy through the end-to-end campaign journey
Delivering the marketing retail calendar
Work alongside the Head of CRM in partnering with merchant offers team to develop and implement promotional strategy
Shape the monthly plan working closely with the CRM Architects and the data analytics team on implementation and reporting
Development of new CRM capabilities including personalisation such as dynamic content, subject lines, creative
What you will need:
3-5 year’s CRM experience, ideally in financial services, retail and/or travel industries
Excellent knowledge of CRM and email marketing best practice & capabilities
People person, able to communicate and influence at all levels
Clear experience of driving & delivery of KPI driven marketing campaigns and ongoing optimisation
Excellent problem solving and analytical skills
Excellent knowledge of customer management, CRM and email marketing best practice & capabilities
Ability to support with the shaping of marketing strategy & driving performance improvements
This a fast-paced role working with internal teams and external clients. Great chance to work as part of a fun, talented and experienced marketing team.
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