CRM Manager (closed)

Location Brighton
Discipline: Digital Jobs, Marketing Jobs
Job type: Permanent
Salary: £45,000
Published: over 2 years ago

CRM Manager

Brighton/ Remote

Salary £40,000 - £45,000

Reporting into the Head of CRM, this role is a key position supporting the planning, data and delivery of CRM across a range of well-known brands. They are looking for an experienced, proactive individual to join their virtual marketing team.

Key responsibilities include:

  • Supporting the Head of CRM with comms strategy across all clients

  • Delivery of high-quality campaigns, specifically email, SMS and push on time and on budget

  • Proactively manage the brief to creative delivery process with the creative studio and with clients

  • Support the Head of CRM with driving customer relevancy through the end-to-end campaign journey

  • Delivering the marketing retail calendar

  • Work alongside the Head of CRM in partnering with merchant offers team to develop and implement promotional strategy

  • Shape the monthly plan working closely with the CRM Architects and the data analytics team on implementation and reporting

  • Development of new CRM capabilities including personalisation such as dynamic content, subject lines, creative

What you will need:

  • 3-5 year’s CRM experience, ideally in financial services, retail and/or travel industries

  • Excellent knowledge of CRM and email marketing best practice & capabilities

  • People person, able to communicate and influence at all levels

  • Clear experience of driving & delivery of KPI driven marketing campaigns and ongoing optimisation

  • Excellent problem solving and analytical skills

  • Excellent knowledge of customer management, CRM and email marketing best practice & capabilities

  • Ability to support with the shaping of marketing strategy & driving performance improvements

This a fast-paced role working with internal teams and external clients. Great chance to work as part of a fun, talented and experienced marketing team.