Digital Marketing Manager

Location Hastings District
Discipline: Digital Jobs , Marketing Jobs
Job type: Permanent
Salary: £45,000
Contact name: Cath Reid-Martin

Contact email:
Published: about 1 month ago
Startdate: ASAP

Digital Marketing Manager

East Sussex 

£40,000 - £45,000

This is a fantastic opportunity for a commercial Digital Marketing Manager with an online retail, customer acquisition background. This is a new role within this global eCommerce business, developing the customer acquisition strategy.

Responsibilities include:

  • Developing the Customer Acquisition strategy, creating the plan and delivering on the KPIs set by the Ecommerce Director

  • SEO performance

  • Strategy and planning of Paid Search and Paid Social. Managing the agency, ensuring the ROI and key performance targets are reached

  • Managing multiple global markets and ensuring agreed CPA

  • Devise and maintain a clear reporting structure for customer acquisition

  • Manage and improve customer metrics through optimising marketing channels, including Google, YouTube, Instagram

  • Analysing, reporting and recommending improvements on all digital marketing campaign activity

What you will need:

  • Previously worked in for an ecommerce business, B2C, ideally with a global reach and customer base

  • Excellent skills and understanding of Paid search, Paid Social, SEO driving new customer acquisition

  • Successfully managed large budgets and reduced CPA

  • In-house background with excellent agency management experience

  • Be analytical, data driven, commercial astute and passionate about all things digital.

The company offer good benefits, 'out doors' vibe and a creative work environment.