Senior Email Marketing Executive
Salary £35,000 - £40,000
Hybrid - Remote
We have an opportunity for an Email Marketing Executive to join a Brighton based Technology company who specialise in Financial Services space, creating innovative solutions for customers and clients.
You will join their friendly, talented and marketing team where you will be responsible for planning, managing and delivering their email marketing campaigns. Working alongside the Head of Digital and wider marketing team, this is an exciting opportunity to own and develop your current email expertise.
Responsibilities for Senior Email Marketing Executive include:
·Develop and execute effective innovative email marketing campaigns using HubSpot
·Build effective target audiences and segments for every message to drive engagement and revenue
·Review their former campaigns to ascertain areas of strength and weakness
·Review and analyse data to ensure it is cleansed to improve engagement levels
·Use customer data to drive the message and content personalisation
·Manage and optimise all email marketing automation flows to maximise customer engagement and conversion rates.
·Devise and conduct regular A/B testing to improve email performance, including subject lines, content, and calls-to-action and manage testing calendar
What you will bring to the Email Marketing job:
·Success in an Email Marketing Executive or Manager role, leading projects from conception to execution.
·Highly competent in HubSpot or similar Marketing Automation Software
·Experience in A/B testing and email campaign optimisation.
·Strong copywriting skills, with the ability to craft engaging and compelling email content.
·Excellent analytical skills, with the ability to use data to drive decision-making.
·Ability to collaborate effectively with cross-functional teams with exceptional communication skills
Benefits include, remote or hybrid working pattern, 25 days holidays plus bank holidays, great pension and company culture!
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