Senior Marketing Executive (closed)

​Senior Marketing Executive

£30,000 to £40,000 per annum

Brighton/ Remote/ London

We are working with a successful and growing FinTech company who are growing their marketing department. This role will support Marketing Managers with B2B Lead Generation and Loyalty campaigns, it’s a fully integrated role where long term you can focus on your specialism.

Key responsibilities:

• Prepare and execute all aspects of marketing activities from digital initiatives, website improvements and content through to external communication for lead generation

• Create sales collateral and case studies

• Create engaging content that is SEO optimised

• Support with webinars and events

• Manage lead generation campaigns, both digital and traditional, to target segments

• Through marketing activities and engagement, drive the knowledge and understanding of products and services and how they can best support the requirements of our prospects and customers

What you will need:

• An integrated marketing campaign background covering online and offline

• Proven experience in B2B demand generation or campaigns marketing with demonstrated lead, pipeline and revenue growth, preferably in SaaS.

• Industry knowledge of demand generation methods, including creating a funnel, nurture strategies, digital, online, and live/virtual events.

• To be an analytically-driven decision maker, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions.

The company offer a support, fun and rewarding work environment. Fantastic opportunity to develop this new role.