CRO Specialist
Location | Brighton and Hove |
Discipline: | Digital Jobs |
Job type: | Permanent |
Salary: | £40000 |
Contact name: | Cath Reid-Martin |
Contact email: | cath@talenthubresourcing.com |
Job ref: | J221 |
Published: | 2 months ago |
CRO Executive/ Specialist
Salary circa £40,000
Brighton / Hybrid
The Talent Hub team are managing a brand new CRO Executive vacancy, this will be joining a performance marketing team who sit in a wider marketing department. We’d like to hear from CRO Specialists who have an eCommerce background, in-depth knowledge of web analytics, GA4, Hotjar, SEMrush . You will be optimising landing pages, refining customer journeys, and fine tuning their online sign up process.
Key responsibilities for this CRO job include:
Develop a data driven conversion rate optimization framework to improve critical web journeys on the path to joining
Analyse website and digital marketing campaign performance using analytical tools.
Uncover user insights using various methods such as Hotjar, GA4, surveys, panels, onsite feedback web chat, CRM.
Work with the creative and web teams to execute A/B and multivariate tests using VWO.
Generate regular reports covering conversion rates, changes made, tests implemented, findings and recommendations.
Explore techniques that tailor the join journey and messaging based on user behaviour, demographics, and membership tiers to boost conversion rate
Develop strategies to improve lead capture forms and processes, and optimise these leads to conversion.
What you will need for this CRO Executive job:
Bachelor’s Degree in marketing, analytics or a related field
Proven experience as a conversion rate specialist for an e-commerce business or agency side CRO role.
In depth knowledge of web analytics tools such as GA4, Hotjar, SEMrush Proficient in A/B testing and optimization techniques
A good working knowledge of CRO and testing tools such as VWO
Excellent analytical skills and a knack of uncovering behavioural patterns and actionable insights
Numerate and have the ability to interpret data and statistics including Google Analytics goal set up and reporting
Data visualization experience
Benefits include:
25 days holiday, plus Bank Holidays, Hybrid working 2 or 3 days office based. Competitive pension and flexible benefits, fantastic work space and opportunity to develop this new role.
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