Market Researcher & Marketing Planner
4-6 weeks contract
£200 per day
This is an exciting one-off project, to undertake a research and gather insights regarding health and wellbeing. My client is looking for an experienced market researcher who can go out and gather information, through focus groups, 1-2-1’s and also from other service providers and businesses, through the West Sussex area.
Using analytical tools identify what their target audience need and want, and also to develop a marketing plan to promote them using a variety of communication and engagement methods.
Responsibilities for this research and marketing position include:
Collaborate with the wider team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products / services
Conduct research and analyse data to identify the gaps in current provision and define the demographics of target audiences to address the gaps for specific target markets
Manage conception, development, and implementation of an innovative marketing plan, strategies and promotional programs to drive interest and engagement with them.
Produce a Marketing Plan to include a strategy to include social media, promotional activities and events
Ensuring that marketing goals are communicated to the wider team for implementation.
For this contract job you must have:
Proven skills in conducting market research, both qual and quant. Primary research, focus group and data analysis and insight from existing data.
Successfully creating a marketing plan on how to improve on comms and increase both awareness and engagement of a product or service.
Be able to work autonomously and on you own initiative
Be educated to Degree level in business, marketing or a relevant field
Have a thorough understanding of Digital marketing channels, social media etc.
Good organisation and planning skills
Creativity and writing skills
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